Revolution in our lifetime

Danny Meadows-Klue, chief executive of the Interactive Advertising Bureau (a think tank and trade association for the commercial interactive industry), traces the short history of the web, and shows how in ten years it has changed the way consumers (and marketers) behave, gather information and buy.

Revolution In Our Lifetime

Danny Meadows-Klue Interactive Advertising Bureau

Ten years ago there were no websites: no web addresses, no 24- hour online shopping, no sporting highlights on broadband, no free email, no chat, no search. 'Online' meant nothing, 'URL' was meaningless and an @ symbol on a business card was ridiculed as a typo.

Ten years ago, just a few thousand people in the UK had access to the  international network of...

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