Digital multiplication

Andrew Green, global director (research and analysis) at billets connections, considers how advertisers will cope in a world where the consumer can choose to avoid advertisements.

Digital Multiplication

Andrew Green billetts connections

The brief for this article was: 'What will happen when half the world has TiVo?' The answer to this will lie in how consumers deal with the whole experience of choice and, in turn, how advertisers deal with the new challenges of reaching those consumers. But it certainly won't spell the end of marketing; it may, however, presage a different way of doing things....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands