Reinventing the agency

In this introduction to five key-note reviews of the agency world, the author argues that despite the decline of the full-service agency clients keep coming back to ad agencies for one main reason – the amazing source of ideas it provides.

Reinventing The Agency

Admap has always felt a great affinity with agencies, of all kinds. Why? Because it is usually in these complex, peculiar, infuriating, arrogant places that ideas are born. Not just the ideas that sell horrendously large numbers of chocolate bars or bras or cars or savings plans, but ideas that radically change the way in which businesses approach their markets and think about their customers and, ...

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