Ambient Media

This ‘Best Practice’ paper looks at the complex and fragmented world of ambient media. After defining the subject, the author looks at ambient media’s relationship with point-of-purchase, promotions and PR.

How To Use Ambient Media

Finding novel ways to reach consumers

Ambient media are unconventional and unorthodox media sometimes called 'guerrilla media' in the US that mostly either intercept consumers closer to the point of purchase (POP) than more orthodox media or are sufficiently spectacular to generate PR coverage out of all proportion to their cost.They have much in common with promotions of various kinds, and are frequently promotional vehicles, though this...

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