Posters: the born-again medium

Richard Daglish

The poster medium has undergone radical change over the last 25 years: the nature of the medium, how it is sold and bought, who owns it, how it is researched, how it is used creatively.

Posters – the Born-Again Medium?

Richard DaglishMore O’Ferrall Adshel

Billy Graham would, probably, be one of the first to label the poster medium as truly ‘born again’. His posters (and consequently his meetings) up and down the country were a runaway success and were one of the talking points of the summer. But then posters have always been a talking point, and not always in a positive light. The industry itself has over the past 25 years come under regular and fierce attack for being lazy, profiteering and inward-looking. What then has happened to the industry, to justify this...

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