Audience accumulation and advertising exposure in magazines

Lawrence J.K. Goldstein

This paper outlines an approach to modeling advertising exposure in magazines over specific periods of time, providing important insights to aid advertisers and media planners in developing more productive magazine plans.

Audience Accumulation And Advertising Exposure In Magazines

A model for effective magazine planning

Lawrence J.K. Goldstein PHD

Introduction

Most advertising practitioners are likely to agree to this simple premise: Advertisers and their agencies have been under ever-increasing pressure to improve the productivity of their investments in all forms of advertising. ...

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