The need for better consumer research to improve new technology forecasts

There is great interest in the development of television technologies such as PVRs, VOD and Interactive TV.

The Need For Better Consumer Research To Improve New Technology Forecasts

Horst Stipp NBC Television Network

Introduction

What is the future of Personal or Digital Video-Recorders, of Video-on-Demand and of Interactive TV? There is great interest in the development of these and related television technologies among broadcasters, advertisers, cable and satellite providers, technology companies, and among researchers.

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