Programming and marketing in a PPM world

This paper strives to gain a clearer understanding of the future impact that electronic audience measurement would have for radio programming.

Programming And Marketing In A PPM World

David Rogerson Strategic Media Solutions Pty Ltd

Introduction

Nearly 12 months ago, the U.S. audience measurement company, Arbitron, began releasing initial results from their Portable People Meter (PPM) tests being undertaken in the Philadelphia market. At the time of their release, U.S.-based radio consultant Mike McVay and I began reviewing the information in order to gain ...

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