A Comparison Of Objective Characteristics And User Perception Of Web Sites
Se-Jin Lee, Wei-Na Lee, Hyojin Kim and Patricia A.Stout The University of Texas at Austin
Introduction
The Internet revolution and the consequent growth of e-commerce prompted manufacturers and marketers to quickly take advantage of this important technology. Although the Internet industry has experienced a shakeout, it is nonetheless a functioning channel of exchange that is gradually establishing a critical mass of users among average consumers. Reports on the fast growing rate of Internet users among people with lower income...