Dr. Mom and Dr. Web: A Qualitative Analysis Of Women's Use Of Health Information On The Web
Wendy Macias The University of Georgia Liza Stavchansky Lewis Spectra Marketing Vandana Shankar The University of Georgia
Introduction
The third most common reason people go on-line is to search for health related information; this is after weather and sports and just ahead of pornography (Schifrin and Wolinsky 2001). In 2002, about 73 million American adults went on-line to search for health related information (Pew Internet and American Life 2002). Women...