Audience Satisfaction among TiVo and ReplayTV Users

Elizabeth M. Perse and Douglas A. Ferguson

This study explores how early adopters of DVRs are using them as functional replacements for VCRs and as tools for enhanced viewing of live television.
  

Audience Satisfaction Among TiVo And ReplayTV Users

Douglas A. Ferguson

College of Charleston

Elizabeth M. Perse

University of Delaware

 

Introduction

From a functional point of view, the evolution of the television viewing experience has been slow. Since the first fundamental design of the television set, there have been few enhancements to actual use that go beyond the basic functions (on/off, channel change, volume control, etc.). But the advent of the digital video recorder (DVR), also known (increasingly less frequently) as the personal video recorder (PVR), may represent a revolution in TV functionality...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands