Probably more words have been written over the past 20 years about brands and branding than about any other aspect of marketing, since brands are key both to marketing in general and to the specifics of marketing communication.
Out of all this there has evolved a (quite small) number of basic principles and an infinity, itseems, of different ways of approaching the fundamental problem of how best to ...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
