See your target audiences in 3D

The public objective analysis cannot be independent of the relationship that exists between the brand and the consumers of the category.

See Your Target Audiences In 3D

Macarena Estvez MindShare

Features and Benefits

Through 3D, the demographics of individual targets can be examined together with their lifestyles, lifestage, interests and behaviour. More importantly, it is possible to identify the strength of brand relationships to gain insights into where the most lucrative targets lie. The social dimensions provide a deeper understanding of what target groups own,...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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