From the pyramid to moebius

This paper addresses the issue of socio-economic stratification of Latin American markets, and specifically that of Argentina.

From The Pyramid To Moebius

How to shift from 'ascending' to 'spinning around in circles'

Fernando Moiguer, Jorge L. Karol and Laura Fernndez Moiguer & Asociados

ESOMAR has already brought up in conferences and former works the need to reconcile the different approaches and methods applied to the socio-economic stratification of Latin American markets. Transformations of the last decade have modified the regional scenario and have significantly altered the economic and ...

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