Agency: A V Browne | Authors: Trevor Annon, Claire Brazil, Sam McIlveen and Mike Fleming |
Crimestoppers Northern Ireland
A cut and dried case for the power of advertising
INTRODUCTION
This paper sets out to prove the positive relationship between a clearly thought through advertising strategy and an increase in our client's success. It will conclusively prove that our advertising solutions have significantly contributed to an increase in both the public's propensity to accept our client as a trustworthy and independent confidant and, as a result, an increase in the number...