Fisherman's Friend - Putting the wind back in the sales of an old favourite

A great testament to the power of great print, this paper sets out to prove the contribution of advertising to the resurgence of Fisherman’s Friend, one of the country’s most enduring brands.
Agency: Barrington Johnson Lorains and Brand Connections Authors: Ian Mitchell and Michael Barrington

Fisherman's Friend

Putting the wind back in the sales of an old favourite

SETTING THE SCENE

Fisherman's Friend has a heritage as strong as its taste. The reason for its existence lies in one of the most inhospitable places on God's earth, the numbingly cold North Atlantic. In conditions that would send a shiver down the spine of even the hardiest of Arctic explorers, fishermen from Fleetwood for many years risked life and limb to put food...

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