Attitudes Towards DTC Advertising In Australia: An Exploratory Study
Kenneth E. Miller and David S. Waller University of Technology, Sydney
INTRODUCTION
Although direct-to-consumer (DTC) advertising of prescription medicines is currently allowed in just two countries, namely the United States and New Zealand, it is a topic of growing interest in many other countries in the world, including Australia. DTC advertising was first officially allowed in the United States by the Food and Drug Administration (FDA) in 1985 (Petroshius...