BrainSqueeze
A year inside the lives and minds of Australian tweens
Jane Gould Nickelodeon Australia
What is BRAINSqueeze?
BRAINSqueeze is a rare client-side case study that went on to have real and effective business implications, influencing on-air, on-line, programming and marketing decisions. The findings provided a unique and valuable insight into the lives and minds of Australian children.
The study came about due...