ANA Procurement Survey Overview
This benchmarking survey was fielded with the primary goals of better understanding:
ANA members' involvement of procurement functions with advertising and/or other integrated marketing communications activities.
Metrics/processes used to monitor agency performance in planning and buying.
Media.
Metrics/processes used to monitor agency performance in general particularly.
Those that are tied to incentive compensation.
Involvement with online auctions related to advertising and / or other integrated....