Sustaining a Long-Term Agency Partnership

Becky Saeger

Visa celebrates eighteen years of successful partnership with BBDO, and discusses the reasons for success, and how to build an effective partnership with your agency.

Sustaining A Long-Term Agency Partnership

Becky Saeger Visa U.S.A.

While the lifespan of an advertising slogan often can be measured in months or even weeks, Visa's 'It's Everywhere You Want to Be' has endured nearly two decades, in part because of the successful marriage of its two architects: Visa and BBDO. By remaining committed not only to quality work, but also to the ongoing partnership between us, we have been able to keep our advertising as fresh and relevant today as the day it launched in 1985.

At Visa, we recognize that...

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