Best in brief
When Your Computer Delivers More For Less
Frank Robert, Georgie Jeffrey & Narasimhan Laxman
Companies offering the powerful combination of low prices and high quality are capturing hearts and wallets in Europe and the USA, where more than 50% of the population shops weekly at mass merchants such as Wal-Mart, up from 25% in 1996. These and other value players such as Aldi, ASDA (owned by Wal-Mart), Dell, E*Trade Financial and Ryanair are transforming the way consumers purchase groceries, clothing, travel, computers and financial services.
The rapid market-share gains of value players show...