Best in Brief: When your camp delivers more for less

Review of article in McKinsey Quarterly. Consumers in U.S.

Best in brief

When Your Computer Delivers More For Less

Frank Robert, Georgie Jeffrey & Narasimhan Laxman

Companies offering the powerful combination of low prices and high quality are capturing hearts and wallets in Europe and the USA, where more than 50% of the population shops weekly at mass merchants such as Wal-Mart, up from 25% in 1996. These and other value players such as Aldi, ASDA (owned by Wal-Mart), Dell, E*Trade Financial and Ryanair are transforming the way consumers purchase groceries, clothing, travel, computers and financial services.

The rapid market-share gains of value players show...

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