The Obesity Crisis
How should the food and soft drinks industry react?
Mike Detsiny PI3
Question: Will the obesity issue go away?
Answer: Almost certainly not.
Q: Why not?
A: It is highly visible there are obese people wherever you look! It is a real and present danger. It chronically affects people's health, shortens their life expectancy and, very importantly, prevents many becoming wealth contributors to society.
Q: But what threat does it pose to the food and soft drinks industry?
A: If by 'threat' one means that there are likely to be onerous...