GPS - Generating Perfume Sparkles By Global Positioning System
Prestige feminine perfumes in France
Frdric Miedzinski Dorset DveloppementPatrick Duquesne Winning Square
Issues
The number of new perfumes launched on the market has increased significantly in these past years (38 new fragrances in 2000). The success rate of these launches has, however, tended to diminish: one real success, three or four relative successes, and many failures. In fact, figures published in the press show few new perfume entries among the top 20 and estimate their value at more or less 7% of the market.
The 'Full...