The Underestimated Power Of Implicit Fragrance Perception
J. Stephan Jellinek
What is Implicit Fragrance Perception?
My topic today is as old as it is new. Even before Freud, wise men knew that we are often not aware of what motivates our feelings and actions. Consumer research has long since revealed that this is also true of attitudes towards products, of brand choice and purchasing decisions. Social psychologists of the past decades have attributed phenomena of this...