Fragrances With Real Impact
Focusing development on perfume fragrances that really correlate with different consumption habits
Pieter Aarts Sensor Marketing & Research bv
Introduction
Development and selection of fragrances for fast moving consumer goods whether for emotional or practical products involves quite a few disciplines. These span the range from Perfumers, Evaluators, Marketing, Category Management, Key Account Managers on the ingredient supplier's side to R&D, Product Management, Market Research, Advertising and/or Concept Development Agencies...