Fragrances with real impact: focusing development on perfume fragrances that really correlate with different consumption habits

This paper presents a basic study for obtaining specific knowledge about the actual fragrance in women’s prestige perfumes in order to make consumers reach out for that specific product.

Fragrances With Real Impact

Focusing development on perfume fragrances that really correlate with different consumption habits

Pieter Aarts Sensor Marketing & Research bv

Introduction

Development and selection of fragrances for fast moving consumer goods whether for emotional or practical products involves quite a few disciplines. These span the range from Perfumers, Evaluators, Marketing, Category Management, Key Account Managers on the ingredient supplier's side to R&D, Product Management, Market Research, Advertising and/or Concept Development Agencies...

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