Connecting print audience research to business results
Andrew Green Billetts Worldwide
The world's first readership survey was conducted in the 1920s in the UK. Some 80 or more years later, Erhard Meier's bi-annual survey for the Worldwide Readership Symposium (WRS) counted 67 readership surveys in 52 countries. (For another view see Emma Hartley's article, The Worldwide Readership Research Symposium.)
Added
to a handful of surveys carried out in