A website a day keeps the doctor away

David V.L. Smith and Joseph Brown

The Internet is growing in popularity as a source of healthcare information. This growth raises the question of whether the Internet will simply gain hold as a way of obtaining general, top-line health information or whether digital technology will actually serve to transform the way we deal with our doctor.

A website a day keeps the doctor away

Will the Internet bring a new doctor-patient paradigm?

Joe Brown MORPACE InternationalDavid Smith CIGNA HealthCare

A UK Perspective on Internet Healthcare

Our research programme was based in the United Kingdom. It involved online research interviews among 117 visitors to a medical website and 1,005 interviews with a general population of individuals who had access to, and regularly used, the Internet (but not necessarily for health purposes). Our research was...

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