I know what you did last summer: Arts Audiences In London 1998-2002

Orian Brook

This paper outlines a ground-breaking project analysing millions of records of patron data collected through the box offices of many of London’s performing arts venues which has produced valuable information on customer behaviour and market characteristics.

I know what you did last summer  Arts Audiences In London 1998 2002

Orian Brook Audiences London

Background

Since the development in the late Eighties of sophisticated box office software, performing arts venues in London have been accumulating enormous databases of complex and increasingly high-quality information on their customers. Adoption of direct marketing of more or less sophistication has been widespread, and basic reporting is offered by the various software systems, but arts organisations in generallack the resources to carry out more...

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