Mobile marketing: how to succeed in a connected age

Tomi Ahonen and Alan Moore

The mobile phone’s effect on our working and personal lives as well as our psyches has been staggering.

Mobile marketing

How to succeed in a connected age

Alan MooreSMLXLTomi Ahonen

During the US television show American Idol, more than 7.5 million text messages were sent as part of the contest. The final was the largest single text messaging event handled by a mobile phone operator in the world, and one-third of the senders had never texted before.

American Idol had provided a reason for non-texters to adopt a phenomenon that is even more exceptional when one considers that the culture of use and penetration of the mobile phone in the US...

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