To say that late 2001 and early 2002 were turbulent times for Air New Zealand is a gross understatement.
Air New Zealand Express Class
Agency: Colenso
BBDO
Advertiser: Air New Zealand
Awards: Consumer Services (Gold); Corporate
Reputation/Image (Gold); New Product or Service
Introduction (Silver)
Marketing Challenge
'It
was the worst of times for Air New
Zealand
. September 11, Ansett
Australia
's dramatic collapse,
public uncertainty after being thrown
a government lifeline, and vulnerability to potential low-costcompetitors all combined to...