Comment on Sparrow and Curtice and Kellner

John O'Brien

This paper looks at the arguments of Keller and Sparrow and Curtice and comments on the internet polling debate.
  

Comment on Sparrow & Curtice and Kellner

John O'Brien

I remember back in the early 1980s, market researchers got very concerned about the adequacy of telephone sampling as a general population research tool. In particular, the performance of the opinion polls was the catalyst for major debate based on the fear that telephone polling ran the risk of bringing the industry into disrepute by producing poor estimates of voting intention. A substantial body of potential Labour supporters couldnot be reached by phone at the time,...

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