The advertising ofpharmaceuticals direct toconsumers: a critical review ofthe literature and debate
Frank
Auton
University
of
INTRODUCTION
The
purpose of this review is to examine the arguments presented for
and
against the use of direct-to-consumer advertising (DTCA) of
pharmaceuticals.
This review was prepared following a detailed study
of
the experience of the two Organisation for Economic Cooperation
and
Development (OECD) markets which permit DTCA,
namely
the