New internet-driven choice modeling capabilities for global market research
James N. Nagel and David G. Bakken
This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of “choice-based conjoint” trade-off exercises can now incorporate dynamic elements, such as customization of choice tasks based on respondent answers to other survey questions.
new internet-Driven
choice modelling capabilities for global market research
David
G. Bakken
Harris InteractiveJames N. Nagel
Corning Incorporated
In the global economy, manufacturers face an
increasing need to rationalize their offerings across different
geographic regions. In some cases this may take the form of common
product platforms deployed across different regions. In other cases,
...