Collaborative knowledge on Asian consumer consumption

Geoffrey Pickens and Helen Passingham-Hughes

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both aspects of consistency across the region, regional trends and unique local market trends.

collaborative knowledge on asian consumer consumption

 

Helen Passingham-Hughes Taylo Nelson SofresGeoffrey Pickens INTAGE Inc

Introduction

Knowledge of the Asian consumer market, home to more than 60% of the worlds population, is a critical component to global business. Major multi-nationals are constantly looking to increase profits through development and delivery of products that meet consumers rapidly changing needs. Asia represents a strategic driver to these strategies but the region is extremely diverse and rapidly changing.

Moreover, there are differing needs and data expectations between western and local Asian companies. The difference can be...

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