Shifting Gears To Gain Market Share

Essie L. Calhoun

Describes how multicultural marketing is organised at Kodak, both inside the USA and globally.

Shifting gears To gain Market Share

Diversity defines how we, at Kodak, recognise and support the customs, behaviours and beliefs of different people and cultures

Essie L. CalhounEastman Kodak Company 

Increasing, like many companies, Kodak business recognizes the compelling case for diversity and inclusion, given the demographics of the future workforce (including suppliers), and the company's truly global presence and diverse customer sets. We consider diversity a business imperative.

Fittingly, we have no single definition of diversity. It includes attributes that are visible such as race, age, or gender, and those that are not as obvious, such as culture,...

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