Reaching Latinos Through Brand Experiences

Victor Melendez

Describes how Labatt USA goes about marketing Mexican beer to a specific target group, the Latino population (including, but not only, Hispanic speakers).

Reaching Latinos Through Brand Experiences

Understand the heart of your consumer in order to grow your brand

Victor Melendez Labatt USA

Labatt USA 's approach to reach Latinos is one based on a strong commitment behind the opportunity this group represents now and into the future. However, this is not an easy task, and it's as simple as just wanting to do it. In my opinion, there are a few steps any company that wishes to effectively reach this target needs to consider, and these steps are the following:

There needs to be a real understanding...

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