Salton Europe George Foreman Grills

This describes the launch in the UK of a table-top electric grill which was introduced to the U.S. market by the former heavyweight boxing champion George Foreman.
Agency: Cheetham Bell JWT Authors: Jim Fantozzi and Mark Wheeler

salton Europe George foreman grills

'How an overweight exWorld Heavyweight Boxer became the Champion of healthier eating'

Background

The search for a Champion.

In May 2001, Salton US bought the small domestic appliance manufacturer, PIFCO, to acquire a foothold in the UK , and to provide a launch pad to introduce some of its leading brands into Europe. The company's fundamental principle is to identify, develop and launch products that have clear, superior features and benefits that outperform the competition and...

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