VELUX Roof Windows - A magical toy story

VELUX is a successful global business in the building market and one of Denmark’s leading companies. In order to ensure consistent quality in their advertising across a number of European markets, VELUX asked The Union to create a campaign to improve multi-country brand awareness.
Agency: The UnionAuthor: Mark Reid

vELUX roof windows

A magical toy story

BACKGROUND

VELUX has been manufacturing the world's leading brand of roof windows for over 60 years.

VELUX has a presence in over 40 countries around the world with a strong focus in markets north of 30 degrees latitude in the Northern Hemisphere and south of 30 degrees latitude in the Southern Hemisphere. These markets have the climate and architectural styles which are perfect for roof windows.

The name VELUX comes from the Latin 'ventilato' for ventilation and 'lux' for light. The company's vision is...

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