Agency: family | Authors: Ralph Ainsworth, Ian Wright and Simon Kitchman |
Scottish leader
There's only one Scottish Leader
OVERVIEW
This paper tells the story of a small brand with big ambitions.
It's March 2001. Scottish Leader is a blended Scotch whisky that competes with major brands such as Famous Grouse and Bell's. Distilled by Burn Stewart Distillers PLC, one of Scotland's last remaining independent distilleries of any size, it commands few of the marketing resources of the big boys.
To make life harder, the market for Scotch in the UK is suffering from the laws of supply and demand....