The advertising invasion: drawing the line in a new media age

Paul Feldwick

When network TV was the dominant advertising medium, we all got used to believing that advertising was safely controlled, both in quantity and content, by someone else.

the advertising invasion

Drawing the line in a new media age

Paul FeldwickDDB London

Over the past 50 years, we have become accustomed to the idea that the greatest part of the steadily increasing tide of expenditure on publicity has been channelled between the neatly tended banks of network TV. To a remarkable extent, this channel has in most important markets been regulated and controlled in a number of ways:

  • Licences were controlled by governments, creating until recently monopolies or near monopolies for buyers to deal with.
  • The ...

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