Marketing politics

Alastair Campbell

An edited version of the recent speech given by Alistair Campbell to the Marketing Society Conference, after he had resigned from being Downing Street Director of Communications and Strategy in August 2003.

marketing politics

Alastair Campbell

It won't surprise you to know that I have recently been reflecting on relations between politics and the political media the central chapters of my own professional life, having spent around a decade in each. During that time, both have seen enormous change. I have been uniquely placed at the interface of both, and have seen my respect for the media fall and my respect for politics grow. My argument is that the political class has to do a better job of standing up for itself in the face of the relentless negativity it now...

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