absolut
Brand Name: ABSOLUT Vodka Client Name: The Absolut CompanyCategory for this Entry: AlcoholAgency Name: TBWA/Paris
Summary
An integrated campaign designed to develop brand appeal and sales of ABSOLUT in Europe while maintaining its icon status. This is a new chapter in a 20yearold advertising success story.
Campaign Objectives
- Significantly increase overall brand awareness in key European markets
- Significantly increase the consumer base in terms of penetration, consumption/sales and market share
- Maintain...