Absolut Vodka

The overall objectives of this campaign were to develop appeal and increase sales in Europe while maintaining its iconic status.
  

absolut

Brand Name: ABSOLUT Vodka Client Name: The Absolut CompanyCategory for this Entry: AlcoholAgency Name: TBWA/Paris

Summary

An integrated campaign designed to develop brand appeal and sales of ABSOLUT in Europe while maintaining its icon status. This is a new chapter in a 20yearold advertising success story.

Campaign Objectives

  • Significantly increase overall brand awareness in key European markets
  • Significantly increase the consumer base in terms of penetration, consumption/sales and market share
  • Maintain...

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