Nokia Game

Nokia Game is an annual event whose primary goal is to connect people to the brand and to each other..
  

nokia game

Brand Name: Nokia Game Client Name: NokiaCategory for this Entry: Consumer DurablesAgency Name: Euro RSCG Humani

Summary

Nokia Game is an innovative concept that, for the past four years, has been using multimedia to immerse the target group in a brand experience comparable to no other. The level of integration with media and other industries offers unlimited opportunities for longterm brand development and loyalty.

Campaign Objectives

Nokia Game is an annual event. It was tested in the Netherlands in 1999 and introduced in Europe...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands