nokia game
Brand Name: Nokia Game Client Name: NokiaCategory for this Entry: Consumer DurablesAgency Name: Euro RSCG Humani
Summary
Nokia Game is an innovative concept that, for the past four years, has been using multimedia to immerse the target group in a brand experience comparable to no other. The level of integration with media and other industries offers unlimited opportunities for longterm brand development and loyalty.
Campaign Objectives
Nokia Game is an annual event. It was tested in the Netherlands in 1999 and introduced in Europe...