Doritos Dippas - Friendchips

This brand is described as 'the' evening snacking solution aimed at young people who are sociable and strong minded where snacking is emotional and an experience to be shared with friends or partner.
  

Friendchips

Brand Name: Doritos Dippas Client Name: FritolayCategory for this Entry: FMCG Food & Nonalcoholic BeveragesAgency Name: Abbott Mead Vickers 

Summary

In 2001, Doritos Dippas Dips and Chips were launched as 'the' evening snacking solution with a view to providing Walkers with a vital source of growth in a mature and static market. Since evening snacking is a sociable not solitary affair, the 'Friendchips' campaign captured the mood of evening snacking perfectly. The campaign's success in the UK was replicated in Spain, with outstanding sales results.

Campaign Objectives...

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