the corporate bandwagon
Should entertainment get on board?
Karissa KruseUniversity of Pennsylvania
An anxious buzz of excitement sends a tingle down your spine. The ticket you hold in your hand is the key to a two-hour thrill ride with your favourite stars. As you enter the lobby, the familiar smell of popcorn greets you like a comfortable friend. The lights go down. You sit back, ready to enjoy the show.
This is the movie-going experience, an opportunity to see your favourite stars or directors entertain you. But where are the studios in this mix? Are you aware that they...