Tween marketing - it's no longer child's play!

Martin Lindstrom

Martin Lindstrom quotes extensively from his BRANDchild study in this overview of eight to fourteen year old children and claims they are the most influential generation in history.

Tween marketing

It's no longer child's play!

Martin LindstromBRANDchild

Tweens (kids aged from 8 to 14 years of age) are described as the 'richest generation' and the most influential generation in history. Their nations are, so far, not at war. There are an endless variety of disposable goods and leisure products designed specifically for them. They're sophisticated consumers, and as such they're a marketer's dream. But the marketer's dream has an ugly side and this flipside is more akin to a tween nightmare.

These are the facts: An average child in the United States, Australia, and the U.K....

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