Branding building: the importance of brand identity

Elysa Strug of Endent Corporation reviews the changes in consumer purchasing within the travel industry.

branding building

The importance of brand identity

Elysa StrugCendant Corporation

What's in a Name?

When hearing the name Howard Johnson, Days Inn and Super 8, what immediately comes to mind? That vacation to Hershey, PA, with the family? That road trip across country with a good buddy? At some time or another, as an adult or as a child, most of us have stayed at Howard Johnson, Days Inn, Super 8 hotels or one of the many other well-known Cendant hotel chains. Everyone shares those images of the bright-orange slanted Howard Johnson roofs, Days Inns' bright sunburst logo and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands