G-commerce in East Asia

Online games are viewed as the killer application service of electronic commerce, and it arouses the question for businesses and government as how to develop the online game market.
  

gCommerce in east Asia

Evidence and prospects

Yuntsai Chou Yuan Ze University

Introduction

Ever since video game cassettes came onto store shelves nearly three decades ago, the game market has grown in an unprecedented fashion to exceed the film market. Table 1shows the global market of games from 1998 to 2004. In addition to console and arcade games, online games recently evolved to become a new territory due to improved information and computer technologies (Cole 2002). Online games, with an average 40 percent growth rate, have become the fastest growing segment and the second largest...

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