gCommerce in east Asia
Evidence and prospects
Yuntsai Chou Yuan Ze University
Introduction
Ever since video game cassettes came onto store shelves nearly three decades ago, the game market has grown in an unprecedented fashion to exceed the film market. Table 1shows the global market of games from 1998 to 2004. In addition to console and arcade games, online games recently evolved to become a new territory due to improved information and computer technologies (Cole 2002). Online games, with an average 40 percent growth rate, have become the fastest growing segment and the second largest...