Diffusion of broadband and online advertising in Korea

The paper reviews various factors that helped and facilitated fast diffusion of broadband in Korea as it describes what made Korea a number one case for broadband Internet diffusion.
  

diffusion of broadband and online advertising in korea

Choonryeol RyuKookmin UniversityDeaho Kim Inha University andEunmee Kim Yonsei University

Introduction: A Korean Success Story

Amidst a fast changing media environment, with new technologies and applications popping up almost every day, highspeed Internet access draws prime attention. The Internet is a form of multimedia that draws characteristics and functions from a diverse range of communication technologies that have been extant. The revolutionary changes that the Internet brought to the world are pervasive in a way that they affect almost every activity that humans conduct...

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