Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States

Se-Jin Lee, Ji-Young Hong and Wei-Na Lee

The present study examines the extent to which American consumers' political attitudes translate into their economic preferences in the post-September 11 climate.

communicating with american consumers in the post 9/11 climate

An empirical investigation of consumer ethnocentrism in the United States

Wei-Na LeeJi-Young Hong andSe-Jin Lee University of Texas at Austin

INTRODUCTION

An individual's patriotic and nationalistic sentiments tend to sway in response to economic and political circumstances. Several scholars have succinctly described the nature of patriotism in America as 'an ebb and flow fervor' (e.g. Kosterman & Feshbach 1989, p. 257). Patriotism is said to flow periodically, and to ebb after experiencing some peak 'patriotic excesses' (Kosterman & Feshbach 1989). Moreover, when a country considers itself under...

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